Marketing Report for Andover Community Center, Spring Arts, Craft, and Gift Sale- May 3 rd , 2008 .
Free Admission to the public has given our shows a great community excitement and involvement.
- 4 consecutive weeks of newspaper ads in Anoka Shopper , and other local papers in Andover, Anoka, Blaine, Coon Rapids, Spring Lake Park. With add on retail ads , two weeks prior to the event.
- Large black sign with neon letters placed in front of the Andover Community Center 2 weeks prior to the event.
- 20,000 Postcards (distributed to local business, convenient stores, grocery stores, liquor stores, coffee shops, boutiques, etc.
-10,000 Name Brand Bucks given before the show with postcards, also given with admission on the day of the show. These are meant to be incentives for customers to buy.
And are only for vendors who wish to accept them. ( participating vendors only.)
- 150 Outdoor street signs (placed at busy intersections 2-3 weeks before and maintained up to the show)
- 50 Graphic posters (posted on local bulletin boards, store windows, and office break rooms)
- 2,000 person Mass Email sent to event signups on TwinCities/Pioneer Press.com
Targeted to the zipcodes closest to the event
- Press/ Media Releases sent to local media (radio, television, newspaper, magazines)
- Press Packets sent to local senior independent living facilities .
1 Portable large black sign with neon letters placed at the busiest spot in town
25 Corrigated yellow signs placed on streets leading to the show
15 Corrigated white signs placed on streets leading to the show
5 - 3 x 8 Outdoor banners placed on main highway and busiest intersections
4 – double sided sandwich board signs. Placed at strategic intersections throughout the city.
$5 in Name Brand Bucks given to every attendee at the door. (Participating vendors only)
Postcards to upcoming events given to all attendees at entrance.
We thank you for all your support, and look forward to a great 2008.
Sincerely,
Name Brand Guys
